In-cosmetics North America keeps growing
The second edition has exceeded expectations and closed with a significant increase in number of visitors, compared to the previous year. Lipotec has been testimony of it.
The efforts from organizers and exhibitors on making this event attractive to both experts from R&D and Marketing may have contributed to this success. Among the initiatives, the highlights were the Focus on Marketing and the Hosting Gold Business Guest programs, whose aim was to make a profitable experience for visitors via guided tours to key areas, such as innovation zone, or selected booths, including Lipotec. The natural anti-aging ACTIFCOL™ advanced botanical ingredient and the epigenetics’ inspired REPROAGE™ peptide took up most of the attention of attendees in Lipotec's space.
Being one of the sponsors of the Formulation Challenge, where participants’ task was to formulate an exciting finished product in 90 minutes, was very gratifying and is aligned with Lubrizol’s commitment to find ways to keep fueling the challenging cosmetic market with new concepts and surprising textures.
In fact, in-cosmetics North America has been the frame for the official launch of the new marketing concept Tutti Foodie, back to basics. Based on the traditional five-colored eating diet, the campaign proposes to incorporate superfoods into topical formulations to create a complete beauty routine. A selection of ACTIPHYTE™ botanical extracts from Lipotec’s ACTIVE ORGANICS® inspired by nature brand provides the skin with all the necessary nutrients that the colors of nature offer.
See you at the third edition, New York city, 17-18 October 2018