Lubrizol Inspiring Beauty at NYSCC Suppliers’ Day
Understanding the need to get to market faster, this year booth in New York was transformed into a beauty store. The initiative was well received by visitors as found to be closely aligned with the industry trend.
The formulations in full size packaging helped our customers visualize the products on a retail shelf. In addition, customers had an opportunity to test the formulations at our skin care sensory table and cleansing foaming station, all while hearing about the technology behind the experience.