In-cosmetics North America 2018
Visitors that came to our booth in New York looking to stay on top of latest trends, showed a lot of interest in our newest concept, Gesturecare, and the most novel developments including the ITEHPEC awarded Fensebiome™ peptide and Lumicease™ blue ingredient as well as Oilkemia™ 5S polymer.
All of them were highly present in the different initiatives that took place during this third edition last 23rd and 24rd of October.
Seminar on digital and photoaging
Part of the educational program, the technical seminar on Lumicease™ blue ingredient brought new knowledge on this topic. With a triple approach, the biotechnological ingredient not only prepares the skin for exposure to both solar and artificial light but also keeps it protected and repaired, minimizing the visible signs of photoaging, spots and wrinkles.
Science for marketing professionals
Facial gym topic of our newest concept Gesturecare -shape up your natural beauty- matched perfectly with the aim behind the Focus On Marketing, an interesting on-site initiative that tries to give professionals a better understanding of the cosmetic science. Gesturecare highlights the scientifically proven efficacy of facial exercises and claims to combine Hi-Tec active ingredients in skin care formulations for a more complete effect on the skin.
Due to its highly efficient and versatile rheology modifier capacity, the recently launched Oilkemia™ 5S polymer was included in the winning as well the finalist formulas at the Formulation Challenge, an initiative where 4 teams competed to create a product in under 90 minutes. On the side of the active ingredients, the well-known vitamin-E inspired antioxidant Lipochroman®molecule and the brightener Chromabright®molecule were also popular with the participating teams.